Cause Marketing Development and Corporate Anthropology
Telling stories that support brands doing good is essential for our sustainable future. Strategic cause marketing with a cultural understanding is our edge. We consult with public relations and marketing firms specializing in cause marketing and offer research models to assist them in understanding the human interaction with brands.
A Corporate Anthropology study model will reveal:
- who customers are, how they act and what they want
- how people really interact with products
- customers’ unmet product needs
- deeper emotions and behaviors
- insight into consumers to create meaningful marketing messages and product positioning
- ongoing deep behavioral insight to track consumer attitudes and behaviors over time.
Archival research and documentation including museum and herbarium collection.
In addition to documenting your success stories, we can help you write your next grant application. A short media presentation can help secure funding by giving visual support of your projects goals and past achievements. We can provide both.
The human relationship with the planet is the heart of our future.
Video & Media Training
The more you know about proper camera and interviewing skills, the stronger you’ll be when you face the media. Looking your best on camera is essential to your mission as well. Our media trainers has over 25 years of experience as television show hosts, commercial talents, radio show hosts, voice over talents, public speakers and workshop facilitators. more...
It’s all about knowing a few tricks and skills to make your message stand out. Mastering the sound bite and getting to the point quickly are just a few of the techniques covered.
Training is available for a multi-person environment or private coaching. A warm, engaging, hands-on environment is our approach. All training is on-camera with reviews and critiques to bring your skills to mastery quickly. Specific interviewing skills training can be arranged as well.
The end result? Media training that is informative, retained and even enjoyable.
Make Media Fun!